How To Boost Repeat Bookings and Revenue For Vacation Rental Property
In the hospitality industry, it is not enough to simply provide a comfortable place to stay or a delicious meal to eat. As a hotelier or vacation rental property owner, it is your job to ensure that your guests have an experience that they will want to repeat time and time again. Some of the best ways to do this are by educating your guests, reach to them even when they are miles apart, and showing them how you are special to them. We all love a hint of kindness. Isn’t it?
Not only will it make their stay more enjoyable, but it can also lead to repeat bookings and increased revenue.
Why is Customer Retention important to your business?
Being in touch with your guests can enhance their overall experience and provide added value to their future travel plans. When guests feel that they have learned something new or gained a new skill, or saved some extra bucks while travelling, they are more likely to remember their stay and recommend your establishment to others. This can lead to repeat bookings and increased revenue for your business.
Additionally, providing interactive opportunities can help differentiate your establishment from your competitors. It can also create a loyal customer base who appreciate the added value that you provide.
Best ways to Boost Repeat Bookings and Revenue For Vacation Rental Property
Implement SEO Strategy Overall
Implementing SEO techniques, using channel manager software, booking engine software, and developing a user-friendly website can help vacation rental property owners increase their online visibility, streamline their booking process, and provide a better customer experience. This can lead to increased repeat bookings and revenue, as guests are more likely to return and recommend the property to others. By using these tools, vacation rental property owners can also better understand their target audience, track their bookings, and adjust their pricing and marketing strategies accordingly.
Automated Email Campaigns
Always keep in touch with the guests even when they are oceans apart. this makes them feel that they are special to you.
Automatic email campaigns to past hotel guests are effective tools for generating repeat bookings and revenue. By sending targeted emails to past guests, hotels can keep them engaged and encourage them to book again. These emails can include personalized offers, loyalty rewards, and recommendations based on their previous stays. By keeping past guests engaged and providing them with valuable offers and information, hotels can build customer loyalty and increase revenue through repeat bookings.
Offer Classes or Workshops
Depending on the type of establishment you run, you may be able to offer classes or workshops related to your industry. For example, a hotel might offer cooking classes, mixology classes, or yoga classes to initiate a feeling that their next stay is going to be hot and happening. A vacation rental business can also offer wine tastings or cooking demonstrations. These types of classes can be a fun and engaging way to get the value of word of mouth.
Gift Referral Incentives
One of the most traditional but golden keys to marketing is referral marketing. Offering referral incentives can not only help you generate repeat bookings but also help to attract new guests. Consider offering a discount on a future stay or a gift card for guests who refer others to your property. It will be also good if you have something new planned for the newcomers to continue spreading word of mouth.
You can also create customized exclusive packages, offers and deals targeting repeat hotel guests.
Create Loyalty Programs
Implementing a loyalty program for past guests can increase their likelihood of booking your vacation rental property again. It can also encourage them to refer your property to others, leading to increased revenue and a larger customer base. By offering personalized rewards and creating a positive guest experience, vacation rental property owners can build customer loyalty and generate repeat bookings and revenue.
Here are some quick steps to start a loyalty program for guests:
Determine the rewards: Rewards can include discounts on future stays, free upgrades, welcome baskets, or exclusive access to amenities.
Define the criteria: Determine the criteria that guests must meet to qualify for the loyalty program such as the number of stays, total spend, or length of stay.
Promote the program: Promote the loyalty program to past guests through email campaigns, social media, and on your website, and highlight the benefits of the program and how guests can earn rewards.
Collect guest information: Collect guest information through EZBZ Rentals booking engine software or email marketing platforms to track their stays and eligibility for the program.
Track and reward loyalty: Keep track of guest stays and reward them accordingly. Make sure the rewards are easy to redeem and add value to the guest experience.
Use Social Media
Encourage your hotel guests to follow you on social media and let them enjoy an instant benefit by doing so.
Social media can be a powerful tool for marketing your vacation rental property. Create social media profiles for your property and share information about local events, attractions, and activities. You can also share photographs and guest reviews to showcase your property.
Host Events
Hosting events is another way to educate your guests while providing a fun experience. This could include guest speakers, book signings, or art shows. By hosting events, you can create a sense of community and provide added value to your guests' stay.
Provide Tours
If your establishment is located in an area with local attractions, consider providing tours for your guests. This could include guided tours of historical landmarks or walking tours of local neighbourhoods. Providing this type of service can enhance your guests' experience and provide them with a deeper understanding of the area they are visiting.
